There are real sportsman in every sport, they just rarely get credit for it!
I agree but would suggest that the more money involved in a sport, the less likely we are to see evidence of it
Each year there is the BBC screens the sports personality of the year awards. They generally tend to recognise the winners in sport, or those that have been involved with a sport for some time. Perhaps if we were to have a national sportsmanship awards on TV we could better recognise sportsmanship, it may even have a positive impact and inspire some to behave better.
We Brits often like to think of themselves as masters of fair play and regularly suggest our sense of fair play limits our sporting success. Unfortunately you rarely see much evidence to support this claim